Certified in Supply Chain & Marketing
CSCM
Supply Chain & Marketing
Supply Chain and Marketing functions are both fundamental to your business’ operations. Understanding the relationship between them and maximising synergies between them are critical to realising your business’ growth.
1-minute case-study! Marketing without Supply Chain views!
Picture this: You’re doing well. Business is booming and there is money to burn. You spend thousands on advertising, and sales continue to climb. One day, you log into your system and boom, all your inventory is finished!
Investing in advertising when your supply chain lacks capacity will hurt your business badly.
Another scenario! Supply Chain without Marketing orientation
Trust them when experts say supply chain survives to serve the customers. If there is no marketing, there will be no customers. If there are no customers, organisations will not need supply chain management any more! Supply Chain is indebted to marketing since marketing aims at enhancing relationship in a supply chain.
Feel the connection!
Now we inshaAllah agree that Supply Chain overlap and connect with the practices of marketing. There are relationships and conceptual overlaps between marketing and supply chain management. Becoming CSCM will help you understand this connection inshaAllah.
Appreciate the big picture!
The goals of both Supply Chain and Marketing are to bring benefits to the customers and utlimately increase growth for the company. By completing both PGDSCM and PGDMBM courses, you can appreciate the big picture and achieve the CSCM designation.