With an emphasis on latest skills, PGDMBM covers Digital Marketing,
Brand Management, Marketing KPI and Marketing Analytics

Post Graduate Diploma in Marketing and Brand Management (PGDMBM) from BiMS will help you to specialise and stand out in today’s competitive job market. PGDMBM will equip you with both the latest knowledge and practical skills necessary for a futuristic marketing career.

Our PGDMBM certificates are awarded by Qualifi (UK). Qualifi (UK) is regulated by the Office of Qualifications and Examinations Regulation (Ofqual), a non-ministerial government department that regulates qualifications and exams in England.

Semester & Assessment

PGDMBM course has 2 semesters: (a) Marketing Semester (b) Brand Management Semester. The course can be successfully completed within 6-7 months. Students are assessed by comprehensive semester final exams.

Fees & Payments

Our discounted total course fee is 20,000/- which can be paid in two equal installments. First installment becomes due at the time of admission. QUALIFI (UK) registration fees and cost of course materials are included in our total fees!

Course Materials

PGDMBM course materials have been reviewed by both external industry experts and our in-house academic team. We provide free course materials for Marketing KPI, Marketing Analytics, Brand Management and Digital Marketing.

Classes & Lecturers

Our full-time and guest faculty members have years of professional and academic experience. The course is aimed at both practitioners and fresh business graduates. Our PGDMBM classes are held on every Friday afternoon.

Admission Eligibility

Minimum bachelor’s degree (or equivalent qualification) is required. Students having 3rd division/class or GPA 2.5 (or less) in any stage of the academic career are not eligible to apply. Applicants are expected to have language proficiency as exams are conducted in ‘English’. BiMS reserves the right to reject any admission application.

Modules of Marketing Basics

Understanding Markets & Marketing

Market segmentation and positioning

The marketing process: strategy & planning

Pricing and Product

Buying behaviour

Place/Distribution and Promotion

Modules of Marketing Analytics

Brief statistics review

What drives demand? Modelling dependent variable technique

Principles of Consumer Behaviour & Marketing Strategy

Who is most likely to buy and how do I target them?

What is an insight?

When are my customers most likely to buy?

Modules of Brand Management

What is a brand?

Brand value

Brand strategy

Brand experience: touchpoints

Brand standards

Why do I need a brand?

Brand focus

Importance of design

Brand champion

Brand protection

Brands in a recession

Brand culture

Brand identity

Brand ambassador

Brand delivery

Modules of Digital Marketing

Building the ultimate sales website

Pay per click (PPC) simplified & explained

SEO: The backbone of any digital marketing strategy

Mobile optimisation and getting mobile users

Social media marketing madness

Email marketing


Sample Certificate PGDMBM

PGD Marketing and Brand Management