With an emphasis on real-world skills, PGDMBM has equal focus on marketing and brand management
Post Graduate Diploma in Marketing & Brand Management (PGDMBM) is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, market segmentation and brand management are all integral to this course.
In the marketing profession, your job will be to take a "generic" product and/or service and associate that product or service with a brand name. Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals’ job to create, manage, and enhance brands. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options.
Who is it for?
PGDMBM is for students who hold a bachelor’s degree and wish to pursue a career in business and/ marketing. It is student-centred, and its primary aim is to give graduates real marketing and brand management skills – the skills that employers are looking for. The course is also ideal preparation for continuing your study at masters’ level or PhD level or working as a professional marketing consultant.
Top 5 Benefits of a Marketing Diploma
Whether you aspire to one day manage a marketing department or want to stretch the mechanics of marketing to another job field, there are many ways to leverage a post graduate diploma in marketing and brand management. Here are five you can take to the job bank.
How long is the course?
SEMESTER & MODULES
| BRAND SEMESTER (BRM01) |
BRM01 exam covers Module 01 and Module 02
Module 01 Brand Importance
- Understanding what is brand (Definition of a brand, classifications of brands, brand history, owner of a brand, past, present and future of brand; and the core of a business)
- Importance of Brand (Differentiation, connecting with people, added value and signifying change)
- Brands in a recession (Brand building in a recession, brand survival in a recession, and the issues of trust, relevance, difference and innovation)
- Brand value (Reasons for calculating brand value, attracting investors, intangible asset, brand valuation definition, financial methods to value a brand, brand valuation reports, brand value examples and overvalued brands)
- Brand focus (Pioneering, creative, innovative, caring, communicative, knowledgeable and inspirational)
Module 02 Brand Creation
- Brand Culture (History, ethos, language, people, leadership, traditions, sensations and physical aspects)
- Brand Strategy (Establishing a working group, key branding criteria and relevant research)
| BRAND SEMESTER (BRM02) |
BRM02 exam covers Module 03 and Module 04
Module 03 Brand Implementation
- The importance of design (The concept of good design, undervalued asset, design in practice, design for building brands, global design centres, the value of creative thinking and design in business education)
- Brand identity (Creative brief, creative workshop, name, strapline, logo, mascots, colour, typography, look, feel and tone of voice; and brand u-turns)
- Brand experience (Mapping a touchpoint journey and brand experience from employee perspective)
Module 04 Brand Support
- Brand Champion (The concept of brand champion, characteristics of great brand champions, language, action, attitude and personal branding)
- Brand Ambassador (Understanding brand ambassador, celebrity brand ambassador, fans as brand ambassadors, employees as brand ambassadors and external brand ambassadors)
- Brand Standards (Communicating the brand, brand awareness, the brand book and brand guidelines)
- Brand Protection (Protecting brand assets and new revenue stream)
- Brand Delivery (Brand launch, launch event and consistent delivery)
| MARKETING SEMESTER (MKT01) |
MKT01 Marketing Foundation exam covers following eight units
- Markets and Marketing
- The Marketing Process: Strategy & Planning
- Buying Behaviour
- Market Segmentation and Positing
| MARKETING SEMESTER (MKT02) |
MKT02 exam covers Digital Marketing module
- Digital Marketing module develops your understanding of successful marketing in the digital age. The module includes simple and straightforward guide to brilliant digital marketing, giving you everything you really need to know in just one module. From social marketing and search engine optimisation, to 'paid' advertising and creating the perfect website for driving sales, you will discover the perfect toolkit to drive your successful digital marketing. You will also find tips to help you put it all into action. Content include building the ultimate sales website, SEO: the backbone of any digital marketing strategy, social media marketing, understanding pay per click (PPC), mobile optimisation and getting mobile users, email marketing and other marketing tricks and tips in the modern digital world.