With an emphasis on real-world skills, PGDMBM has equal focus on marketing and brand management

Post Graduate Diploma in Marketing & Brand Management (PGDMBM) is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, market segmentation and brand management are all integral to this course.

In the marketing profession, your job will be to take a "generic" product and/or service and associate that product or service with a brand name. Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals’ job to create, manage, and enhance brands. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options.

Who is it for?

PGDMBM is for students who hold a bachelor’s degree and wish to pursue a career in business and/ marketing. It is student-centred, and its primary aim is to give graduates real marketing and brand management skills – the skills that employers are looking for. The course is also ideal preparation for continuing your study at masters’ level or PhD level or working as a professional marketing consultant.

Careers and Employability

A Post Graduate Diploma from BiMS will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful marketing and management career.
PGDMBM has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing and sales.

By the time you graduate, you should be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.
A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customer's needs and desires and then be able to translate those needs in the communication of your marketing strategy.

Top 5 Benefits of a Marketing Diploma

Whether you aspire to one day manage a marketing department or want to stretch the mechanics of marketing to another job field, there are many ways to leverage a post graduate diploma in marketing and brand management. Here are five you can take to the job bank.

1. It’s often a requirement

Experience looks great on a resume, but these days it can take a backseat to academic credentials. Employers tend to hire marketing specialists with a qualification – at the very least a marketing diploma.

2. You can serve in many industries

Marketing is an important facet of all sectors, from private companies to government and nonprofit organisations – all of these rely on marketing professionals to promote as well as inform consumer audiences.

3. Take aim at a higher salary

Besides the potential reward of career advancement, those with post graduate diploma may earn more in marketing jobs than those without any marketing qualification at all.

4. Take on greater responsibility

If you have your eye on a management role, a post graduate diploma might be the missing link in your career path. PGDMBM can beef up your current skills base to prepare you for the challenges of a move forward in your career.

5. Choose from a wide range of job roles

Advancing from sales or other marketing-related foundation, PGDMBM graduates can also pursue areas such as advertising, marketing, public relations, brand management or product management.

How long is the course?

PGDMBM is a two-semester programme consisting of (a) Marketing Semester and (b) Brand Management semester.  The classes are offered typically in the daytime during Fridays.




BRM01 exam covers Module 01 and Module 02

Module 01 Brand Importance

  • Understanding what is brand (Definition of a brand, classifications of brands, brand history, owner of a brand, past, present and future of brand; and the core of a business)
  • Importance of Brand (Differentiation, connecting with people, added value and signifying change)
  • Brands in a recession (Brand building in a recession, brand survival in a recession, and the issues of trust, relevance, difference and innovation)
  • Brand value (Reasons for calculating brand value, attracting investors, intangible asset, brand valuation definition, financial methods to value a brand, brand valuation reports, brand value examples and overvalued brands)
  • Brand focus (Pioneering, creative, innovative, caring, communicative, knowledgeable and inspirational)

Module 02 Brand Creation

  • Brand Culture (History, ethos, language, people, leadership, traditions, sensations and physical aspects)
  • Brand Strategy (Establishing a working group, key branding criteria and relevant research)


BRM02 exam covers Module 03 and Module 04

Module 03 Brand Implementation

  • The importance of design (The concept of good design, undervalued asset, design in practice, design for building brands, global design centres, the value of creative thinking and design in business education)
  • Brand identity (Creative brief, creative workshop, name, strapline, logo, mascots, colour, typography, look, feel and tone of voice; and brand u-turns)
  • Brand experience (Mapping a touchpoint journey and brand experience from employee perspective)

Module 04 Brand Support

  • Brand Champion (The concept of brand champion, characteristics of great brand champions, language, action, attitude and personal branding)
  • Brand Ambassador (Understanding brand ambassador, celebrity brand ambassador, fans as brand ambassadors, employees as brand ambassadors and external brand ambassadors)
  • Brand Standards (Communicating the brand, brand awareness, the brand book and brand guidelines)
  • Brand Protection (Protecting brand assets and new revenue stream)
  • Brand Delivery (Brand launch, launch event and consistent delivery)


MKT01 Marketing Foundation exam covers following eight units

  • Markets and Marketing
  • The Marketing Process: Strategy & Planning
  • Buying Behaviour
  • Market Segmentation and Positing
  • Product
  • Place
  • Pricing
  • Promotion


MKT02 exam covers Digital Marketing module

  • Digital Marketing module develops your understanding of successful marketing in the digital age. The module includes simple and straightforward guide to brilliant digital marketing, giving you everything you really need to know in just one module. From social marketing and search engine optimisation, to 'paid' advertising and creating the perfect website for driving sales, you will discover the perfect toolkit to drive your successful digital marketing. You will also find tips to help you put it all into action. Content include building the ultimate sales website, SEO: the backbone of any digital marketing strategy, social media marketing, understanding pay per click (PPC), mobile optimisation and getting mobile users, email marketing and other marketing tricks and tips in the modern digital world.

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