With an emphasis on real-world skills, PGDMBM has equal focus on marketing and brand management
Post Graduate Diploma in Marketing & Brand Management (PGDMBM) is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, market segmentation and brand management are all integral to this course.
In the marketing profession, your job will be to take a "generic" product and/or service and associate that product or service with a brand name. Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals’ job to create, manage, and enhance brands. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options.
Who is it for?
PGDMBM is for students who hold a bachelor’s degree and wish to pursue a career in business and/ marketing. It is student-centred, and its primary aim is to give graduates real marketing and brand management skills – the skills that employers are looking for. The course is also ideal preparation for continuing your study at masters’ level or PhD level or working as a professional marketing consultant.
Top 5 Benefits of a Marketing Diploma
Whether you aspire to one day manage a marketing department or want to stretch the mechanics of marketing to another job field, there are many ways to leverage a post graduate diploma in marketing and brand management. Here are five you can take to the job bank.
How long is the course?