With an emphasis on latest skills, PGDMBM covers Digital Marketing,
Brand Management, Marketing KPI and Marketing Analytics
PGDMBM will help you to specialise and stand out in today’s competitive job market.PGDMBM will equip you with both the latest knowledge and practical skills necessary for a futuristic marketing career.
Our PGDMBM certificates are endorsed & issued by QUALIFI (UK).QUALIFI (UK) is regulated by the Office of Qualifications and Examinations Regulation (Ofqual), a non-ministerial government department that regulates qualifications and exams in England.
Semester & Assessment
PGDMBM course has 2 semesters: (a) Marketing Semester (b) Brand Management Semester. The course can be successfully completed within 6-7 months. Students are assessed by comprehensive semester final exams.
Fees & Payments
Our discounted total course fee is
25,000/- 20,000/- (celebrate 15 Years of Excellence with BiMS! In our anniversary, enjoy Tk 5,000 discount throughout the year 2019). Fees can be paid in two installments. First installment becomes due at the time of admission. QUALIFI (UK) registration fees and cost of course materials are included in our total fees!
PGDMBM course materials have been reviewed by both external industry experts and our in-house academic team. We provide free course materials for Marketing KPI, Marketing Analytics, Brand Management and Digital Marketing.
Classes & Lecturers
Our full-time and guest faculty members have years of professional and academic experience. The course is aimed at both practitioners and fresh business graduates. Our PGDMBM classes are held on every Friday afternoon.
Minimum bachelor’s degree (or equivalent qualification) is required. Students having 3rd division/class or GPA 2.5 (or less) in any stage of the academic career are not eligible to apply. Applicants are expected to have language proficiency as exams are conducted in ‘English’. BiMS reserves the right to reject any admission application.
Modules of Marketing Basics
- Understanding Markets & Marketing
- Market segmentation and positioning
- Pricing and Product
- The marketing process: strategy & planning
- Place/Distribution and Promotion
- Buying behaviour
Modules of Marketing Analytics
Brief statistics review
What drives demand? Modelling dependent variable technique
What is an insight?
Who is most likely to buy and how do I target them?
Modules of Brand Management
What is a brand?
Brand experience: touchpoints
Why do I need a brand?
Importance of design
Brands in a recession
Modules of Digital Marketing
Building the ultimate sales website
Pay per click (PPC) simplified & explained
SEO: The backbone of any digital marketing strategy
Mobile optimisation and getting mobile users
Social media marketing madness