CBA-logo

At Centre for Business Analytics (CBA), we aim to educate local professionals with the global knowledge and tools of HR Analytics and Marketing Analytics.


Descriptive
HR analytics
Marketing AnalyticsPredictive
HR analytics

Marketing Analytics

Marketing analytics is the practice of measuring, managing and analysing marketing performance to maximise its effectiveness and optimise return on investment (ROI).

ICMA

Introductory Certificate in Marketing Analytics (ICMA) is our newest course. ICMA is awarded by the Centre for Business Analytics. ICMA is one-month course. Classes are held on Saturdays. Fees is 4000/- for BiMS students/graduates and 8000/- for non-BiMS students/graduates. Enrollment is subject to evaluation and acceptance by our admission team.

  • What drives demand?
  • Modelling Dependent Variable
  • Who is most likely to buy?
  • How do I target them?
  • When are my customers likely to buy?

HR Analytics

People analytics, also known as HR analytics, refers to the method of analytics that can help managers and executives make decisions about their employees or workforce. BiMS is the first institute to offer People Analytics course in Bangladesh.

ICPA

Introductory Certificate in People Analytics (ICPA) is our upcoming course. ICPA covers introductory concepts in predictive and descriptive HR analytics. ICPA awarded by the Centre for Business Analytics is one-month course. Classes are held on Saturdays. Fees is 4000/- for BiMS students/graduates and 8000/- for non-BiMS students/graduates. Enrollment is subject to evaluation and acceptance by our admission team. We aim roll-out our first batch of ICPA in the year 2019 inshaAllah.

Rifat Amin Ryhan

Programme Director, BiMS
8

countries


By the year 2025, we aim to offer our courses in all SAARC countries
2

courses


We specialise in introductory training in Marketing Analytics and People Analytics
4

weeks


Our courses are designed with lean materials for delivery within 4 weeks
14

years of experience


We have integrated our 14 years of experience in designing courses in analytics

Centre for Business Analytics

Centre for Business Analytics (CBA) was founded by BiMS Services Group in 2018 to address the growing demand for analytics research and knowledge. At CBA, we focus on People and Marketing Analytics that can really shape the way business organisations operate in Bangladesh.